Just last week, we launched an updated version of millernursery.com. Miller Nursery is a retail garden center and landscaping company located in Johnston, Iowa. Although, they are a small business they have maintained a fantastic website for years! And because of that they’re continually rewarded with thousands of pageviews from organic search engine traffic.
Content: The Key to Search Engine Traffic
The key to their success has always been great content. (In fact, that serves as a good a reminder for anyone who wonders, “How can I get more search engine traffic?”) In particular, Miller Nursery maintains an extensive online database of plants that do well in the Midwest. This database easily accounts for over 95% of their web traffic.
But as would happen with any content-rich website, overtime it became unwieldy and hard to maintain. Our solution? We took Miller Nursery’s existing site and ported all the content into a new custom WordPress theme (pictured). Now their “plant encyclopedia” can be managed from very user-friendly interface. In addition, we restructured their content to be even more accessible to search engines.