RSS Feeds – A Primer

Mon, Feb 20, 2012

Perhaps you’ve seen this happy little icon being paraded around the internet. Almost every blog displays it. This blog is no exception. It has come to almost universally symbolize what’s known as an RSS feed. But what is an RSS feed? And more importantly, how can an RSS feed fit in with your marketing strategy [...]

The benefits of going on a tangent

Thu, Jan 19, 2012

Tangents get a bad rap. And it’s not hard to understand why. After all, we live in a “get to the point” kind of society. No one seems to have the patience to put up with frivolity in the business world. However, when it comes to Internet marketing and especially social media, tangents can be [...]

What has happened to SEO?

Mon, Jan 2, 2012

SEO is not what it used to be. And what is now often sold as SEO would be much better served if had a very different name. The reason being that in order to successfully drive traffic to a webpage much more is needed than a rudimentary knowledge of how search engines index pages. The [...]