Making sense of Search Engine Optimization
Depending on your business model, search engine traffic can be a real asset to your company. So it’s understandable why a phrase like Search Engine Optimization (or SEO) is appealing. The name seems to imply that just by configuring your site correctly Google, Yahoo, and Bing will start sending hoards of visitors to you. This type of “free” exposure is every business owner’s dream.
Unfortunately, things really don’t work that way. To be sure, there are plenty of businesses out there that will tell you, “Ranking #1 on Google is as easy as opening your wallet.” But that just isn’t true.
At Solvent Web, we’re different because we take a holistic approach to the subject. We know that SEO is only effective when it fits in with your overall marketing strategy. That means that we’re not content just saying that our websites are optimized for search engines. Instead, together with our clients we determine (1) the extent to which SEO is desirable for each client individually and (2) the best way to make use of current SEO practices to reach measurable and attainable goals.
Your need for SEO depends very much on your current business model and your goals for the future. To illustrate the point, imagine that your website is visited by thousands of people every week from all across the country, but you operate your business within a limited geographic area and cannot reach those persons. Such could be the case with a successful SEO campaign paired with an ineffective marketing strategy.
Therefore the challenge is not necessarily to increase traffic. The challenge is to increase the right kind of traffic. That’s where we come in. We specialize in growing your internet marketing presence with tangible benefits for your company. We do this by integrating a variety of techniques (such as link building, content optimization, traffic analysis, advertising, email marketing, social media optimization, etc.), all of which work together to bring the right visitors to your site.